While it is not certified organic, our Self Tanner is made up of 81% water and certified organic ingredients. The other 19% are naturally derived ingredients, and it does not include any potentially harmful additives.

Light is perfect for pink or cool undertones, fair skin, or a very subtle tan. Choose Light if you burn easily, freckle, or see blue or purple veins on the underside of your wrist. Medium is perfect for neutral, olive, or warm undertones—or anyone wanting a deeper tan. If you tan easily or your wrist veins look greenish, Medium is likely your match. Any of our dye-free formulas can work on any skin tone.

The active ingredient is Dihydroxyacetone (DHA, sugar cane-derived), which gives the top layer of skin a bronzed glow. It is supported by organic aloe vera leaf juice, organic shea butter, organic pomegranate and cranberry extracts, coconut oil, witch hazel, jojoba and argan oils.

Results vary based on application method, skin type and how often you reapply. Many customers report that their tan lasted 5–7 days.

Exfoliate and moisturize dry areas first. Apply a quarter-size amount with a mitt or brush in long sweeping motions. Wait at least one hour before water or exercise; full color develops in 6–8 hours. Moisturize daily to help extend the result.

No. We never use parabens, phthalates, sulfates or artificial fragrances. Full ingredients: Water (Aqua), organic Aloe Vera Leaf Juice, organic Shea Butter, sugar cane-derived DHA, Cetyl Alcohol, Stearyl Alcohol, organic Coconut Oil, Vegetable Glycerin, organic Green Tea Leaf Extract, organic Pomegranate Extract, organic Witch Hazel Extract, organic Cranberry Fruit Extract, Jojoba Seed Oil, Argan Oil, Propanediol, Ethylhexylglycerin, Potassium Sorbate, Coconut Pulp Extract and Vanilla Fruit Extract.

Any self tanner can streak if it is not used correctly. Exfoliate first, apply evenly with a mitt or brush, blend carefully around joints, hands and feet, and allow the lotion to dry before dressing.

Absolutely. We recommend using a face moisturizer first and then applying the self tanner as you would a moisturizer. Blend to the hairline, neck and ears.

Our Self Tanner is considered safe for expectant women. If there is ever a question or concern, it is always best to check with your doctor or midwife.

It does not contain SPF and will not protect you from the sun. Continue using sunscreen no matter how often you apply self tanner.

Self tanning is a safer alternative to spending time in the sun or tanning beds. UVA and UVB exposure can cause premature aging, so a sunless tan helps you achieve color without unnecessary UV exposure.

Yes. Contact the wholesale team for current wholesale information and availability.

The formula is filled with gentle natural ingredients. With any new product, it is still a good idea to perform a patch test before applying it to larger areas.

As often as needed. Most customers find their tan lasts about seven days; reapply when you notice the color beginning to fade.

Exfoliate before application, apply generously and evenly with a mitt, use warm rather than hot showers, and moisturize daily.

An orange or overly dark tan usually means too much DHA for your skin tone. Choose the right shade and undertone match, then build color gradually. When in doubt, start with Light and add a second application if needed.

It can collect on palms, knuckles and cuticles when applied with bare hands. Use a tanning mitt, brush or gloves, or exfoliate beforehand and wash hands thoroughly immediately after applying.

Every DHA-based self tanner can develop a characteristic scent while color activates. This formula uses a gentle, subtle scent instead of heavy synthetic fragrance, and the light DHA aroma typically fades after rinsing.

Yes—free standard shipping is available on qualifying US orders of $65 or more. Regional exclusions and standard shipping terms may apply.

BOGO codes apply in pairs. Add all qualifying products to the cart before entering the code. In each pair, the item of equal or lower price receives the promotional discount. One coupon may be used per order, and eligible products vary by promotion.

Every purchase is backed by a 60-day money-back guarantee. If it is not the right fit, contact customer support within 60 days for a refund of the original product price.